Former NFL player and Obama administration staffer Colin Allred was in a seven-way primary in the spring of 2018. He was up against an EMILY’s List-backed candidate, a DCCC-backed candidate, and a former local TV anchor with huge name ID. Needless to say, this was a tough race. Our opponents quickly went up on TV with large buys in the Dallas market. Since we couldn’t compete on TV, the Allred campaign decided to own the doors and mailboxes. We ran a 10-piece plan in the primary, winning the race by 20 points and moving on to the runoff. In the runoff, we dropped 14 pieces and won the race by 38 points. In the general election, Colin beat incumbent Pete Sessions by six points, outperforming Hillary Clinton’s 2016 win in the district. In total, we produced 53 pieces of mail between the primary, the runoff, and the general.