Paul Friel ran for this seat in 2020 and lost by seven points. He changed up his team and brought in new consultants with an eye toward creative and authentic communications. We focused on Paul’s biography and his record of results in the private sector and on the School Board. And we painted a stark contrast with his opponent, a 30-year incumbent, on abortion access. Based on polling and analytics, this race was a dead heat — in the end, we won by 11 points.