Phil Murphy started his race in good shape, due in no small part to the failings of Chris Christie; however, there was still some work to do with women in both the primary and general. Working with the NJ League of Conservation Voters and the National organization, we dropped a total of seven pieces. Phil’s Clean Energy by 2050 pledge was particularly persuasive with young women. We mailed younger women in both the primary and the general using social pressure tactics to help drive up turnout among that critical group. Phil coasted to victory in both races.